Pure proposals are dead – solutions tied to client’s needs are the hot ticket these days.
| Do you proposals include positioning pages that show the client the “pains” you’ve discovered in your early diagnostics and how you plan to meet and exceed those needs with service, coverage, expertise and/or your overall relationship. Do you need to give the prospect the formula to evaluate your proposal over expiring or other competitior’s proposals? Not everyone is as analytical as they should be, especially when considering something as abstract and unknown as the world of risk management to the average “Joe” on the street. Use your proposals to show the client the key elements of analysis and consideration – where your proposal obviously soars above the others. Give them what they need to make the obvious choice – you!
Let us know how we can help you reformat your proposals and sales collateral to play to your strengths and wins the business. |
