Customer expectations are changing at internet speed. How are you keeping up?
| Of course that statement assumes you’re even asking or paying attention to what you’re client expectations are – unfortunately to many people aren’t and are wondering why their profits are shrinking. If you’re not routinely asking, surveying or otherwise facilitating feedback from your clients as often as possible you’re in trouble. Just look at your own impatience with having to wait a few seconds to get a website to load when we used to be OK with 6-8 weeks for delivery, not to mention shipping and handling charges on a catalog order! Hello – Consumers in general a fickle and getting worse every day with the internet speed at which our expectations and options are changing.
If you’re not asking, there’s no way you’re keeping up. |
