Sara January 15, 2015 Human Resource Management, Leadership, Management, Marketing, Operations

Growing Smart is Intentional

I’m just off a call with an agency that has grown at an amazing pace in the last couple of years.  When I say “amazing” I really mean staggering.  So why contact a ...

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Sara January 30, 2013 Customer Service, Leadership, Management, Marketing, Organizational, Professional Development

Manage Permanence

OK – I lied, I said last week that you only had to hand with me on this Southwest Airlines bandwagon for one more day, but I forgot something that’s noteworthy in ...

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Sara October 24, 2012 Leadership, Management, Marketing, Operations, Organizational

A crisis can contain the germ of a big idea.

Ralph Waldo Emerson said it a little more eloquently with “Necessity is the mother of invention”.  A weed is a   plant whose virtue has not yet been discovered.  ...

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Sara October 20, 2012 Customer Service, Human Resource Management, Leadership, Management, Marketing, Operations, Organizational, Professional Development

Where does your staff think they are in the pecking order?

It may surprise you to learn that Southwest Airlines is the most unionized airline, with 85% of its employees in unions.    Yet the airline has a reputation for amicable ...

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Sara October 26, 2011 Communication, Internet, Marketing, Operations, Sales & Sales Management, Websites

Customer Value Management = greater productivity and profits

  Greater productivity and profits make good business sense.  The things that you identify in your customer value surveys that will increase your productivity and ultimately ...

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Sara October 20, 2011 Management, Marketing, Professional Development, Sales & Sales Management

Who’s “value” are you delivering?

Our industry statistics tell us that the majority of an agency’s clients are within 20 years, 10 either way, of the agency principal’s age.  Because of that majority ...

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Sara September 28, 2011 Management, Marketing, Operations, Organizational, Professional Development, Synerdynamics

If your business isn’t growing, it’s your fault. What are you going to do about it?

If you’re not stopping at least once a month and looking at some key success indicators on a regular basis – no one else is and where does that get you in the long run ...

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Sara September 27, 2011 Marketing, Websites

Early adopters of internet marketing have an incredible advantage and consistently dominate their market.

Nike is famous for the “Just Do It” philosophy, which was a common attitude toward the early stage internet positions for most of my clients.  Yes, jumping out there ...

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Sara September 21, 2011 Management, Marketing, Sales & Sales Management, Synerdynamics

Keep the sales conversation centered on opportunities, not problems.

With executives, consider avoiding the classic “pain-based” questioning model” where salespeople try to diagnose and instantly fix an area of client concern.  ...

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Sara September 20, 2011 Management, Marketing, Professional Development, Sales & Sales Management, Synerdynamics

Successful sales conversations center on opportunities, not problems.

  Too many times typcial sales people spend more time tearing down the competition’s lousy job than highlighting on the positives that they bring to the table.  Have ...

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