| That’s free advertising accordinging to the Southwest Airlines leadership who develped a “personality description model” for their company to craft the character for the airline. Free spirited, maverick, irreverent, sexy – the sauce of sauciness. Man, have they ever lived up to it – much to many a stuffy airline mogul’s chagrin I’d imagine. We sometimes call this our “elevator speech”, our 30-second verbal commercial of who we are and what differentiates us from our competitors. Now there’s a fascinating word – “differentiates” us…..3 out of 3, 10 and of 10…100% of the agents I talk to today tell me they have great service, markets and have been a prominent figure in their “community” as the reason their clients and prospective clients do business with them. Oh really…..and so does everyone else. Take a queue from Southwest’s fabulous success model and set yourself apart, really set yourself apart from the competition by crafting your “personality description model” or even more simpler, your 30-second commercial – and make it a good one! |
